Tv time popcorn9/28/2023 ![]() ![]() Cook this popcorn in this oil, add this salt. TV Time was essentially a little box with pre-measured packets of popcorn, oil, and salt. In the early 1950s, there was something called TV Time, the first step in popcorn’s long march of ever more convenient preparation methods. Jiffy Pop is what we remember and what’s still around, but it wasn’t the first popcorn brand to use the basic concept of a single-serving container heated up on the stovetop. From its founding, the company promoted its product as something amazing and mesmerizing, possibly conjured by a benevolent spell-chanting witch. I was far from the only one to have this experience with Jiffy Pop. Kernel by kernel, burst by burst, the foil expanded, until it was a giant, shiny dome, some cross between a metallic mushroom sculpture, a science fair experiment, and a piñata filled with popcorn. (True story, alas.)Īnyway, I specifically remember watching as my mom placed this weird covered pie tin on top of our slightly sketchy cabin stovetop, turned on the heat, and waited for the popping to start. Not to be all nostalgic for an imperfect era, but the memory evokes a simpler time for me, one of fishing from a quiet dock and running around in the oak-filled woods and picking wild raspberries from overgrown thickets that have long since been ripped out to make room for a McMansion-filled subdivision with streets named for the rustic cabins that once dotted this now-suburban landscape. I still remember my first encounter with Jiffy Pop, sometime in the mid-1980s, during a short family vacation at a YMCA camp. ![]()
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